Google News Lab team examines trending topics every day to figure out which pieces of data brings to life a headline or story. Google has increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies. The Google Trends homepage ranks lists of trending stories that are gaining traction across Google, real-time. Google now combines Search with YouTube and Google News to better understand what topics and stories are trending across the web right now. Go to Google Trends and explore this data by selecting any time range in the last week from the date picker. Marketers can explore minute-by-minute, real-time data behind the billions of searches that take place on Google every month. Google’s recent changes ensure that users get: That’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. On average Google processes over 40,000 search queries every second. It’s all about real-time minute-by-minute data on trending searches. When you understand more about what your customers are searching for and why, you can uncover new customer needs that you didn’t think of in the first place.Google Trends. Results marked "Breakout" had a tremendous increase in search popularity, probably because these queries are new and had few (if any) prior searches.įor example, when you search “Mother’s Day” in Google Trends from April to May 2020, you’ll see that one of the breakout queries is “Mother’s Day eCards.” “Rising” queries are those with the biggest increase in search frequency during your selected time period compared to the previous period.įor example, if you search for rising terms during 2019, it will show you those with the biggest growth in search frequency compared to 2018.īreakout terms. This can be extremely useful in uncovering customer needs that you’ve overlooked or discounted. When you search for a term, Google Trends automatically shows top and rising topics and queries related to your term. Using Google Trends to discover new opportunitiesĪnother powerful Google Trends tool allows you to discover additional topics and queries related to your search term that you may not have considered. By understanding which trends are seasonally cyclical and when they peak and wane, your business can better plan and prepare to seize these opportunities to reach customers right when they’re searching for what you offer. searches for “hair salons” from March to May 2020, but expanding that same search comparison to the last 5 years reveals that “hair salons” were much more popular historically. For example, search volume for “cut your own hair” began trending in popularity vs. Random spike or real trend? If you want to determine whether a spike you’re seeing is a recurring trend or the effect of an isolated one-time event, expanding your Google Trends search to the past few months or years can reveal it.Exploring “Mother’s Day gifts” in Google Trends reveals that searches tend to spike in early April. Take the flower shop in our earlier example. Here are a few reasons why this is useful to your business: Using the timestamp dropdown menu, you can adjust and expand the dates of your search with options ranging from “Past 30 Days” to “Past 5 Years” to “Since 2004.” Maybe you want to know if a topic's popularity is steady, seasonal, or influenced by an isolated event. Maybe you don’t want to know what’s popular right now. Expanding your search by time to identify seasonal trends
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